Getting high-profile guests on your podcast can be a game-changer. Not only do they bring credibility and expertise, but they also expose your show to a wider audience. But how do you land these big-name guests when you’re just starting out? Here’s a step-by-step guide to making it happen.
1. Build a Strong Foundation
Before reaching out to big-name guests, ensure your podcast is professional and well-structured. Have a few solid episodes under your belt, a clear niche, and a polished online presence.
2. Define Your Value
Big-name guests are busy. Why should they come on your show? Highlight what’s in it for them: exposure to a growing audience, a chance to promote their latest project, or a unique discussion they won’t get elsewhere.
3. Start with Smaller Guests
Don’t go straight for the A-listers. Build your credibility by interviewing mid-tier experts and influencers in your niche. This shows you have experience and makes it easier to attract bigger names later.
4. Leverage Your Network
Sometimes, it’s not about who you know, but who knows you. Ask past guests, colleagues, or social media connections if they can introduce you to potential big-name guests.
5. Craft a Personalised Outreach Message
Avoid generic pitches. Research your guest, mention something specific about their work, and explain why they’re a great fit for your podcast. Keep it short, professional, and to the point.
6. Leverage Social Proof
If you’ve interviewed industry experts, authors, or thought leaders, mention them in your outreach. Social proof reassures potential guests that your show is worth their time.
7. Be Persistent but Respectful
If you don’t get a response, follow up after a week or two. Keep it polite and professional—sometimes, it’s just about catching them at the right time.
8. Deliver an Exceptional Interview
Once you land a big-name guest, make the most of it. Prepare insightful questions, engage in meaningful conversation, and provide a great experience. A satisfied guest may refer others or return for a future episode.
Final Thoughts
Landing big-name guests takes time and strategy, but it’s entirely possible—even if you’re just starting out. Focus on building relationships, providing value, and consistently improving your podcast. Keep at it, and soon, you’ll have industry leaders lining up to be on your show!
Jonny Pardoe,
Podcast Specialist,
Top 1% Podcast Host of The Self Esteem and Confidence Mindset and The Men’s Mental Health and Growth Podcast
CEO of The Self Esteem and Confidence Mindset Ltd
