Podcasting is booming, but with millions of shows competing for attention, how do you ensure yours stands out? Just like websites, podcasts need SEO (Search Engine Optimization) to rank higher in Apple Podcasts, Spotify, and other directories. Let’s break down the strategies you can use to optimize your podcast and attract more listeners. Here are some tips
1. Optimise Your Podcast Title & Description
Your title and description are the first things listeners (and search algorithms) see. To rank higher:
- Use keywords naturally – Identify terms your target audience searches for and incorporate them without stuffing.
- Be clear and compelling – A confusing title loses potential listeners. Keep it simple yet intriguing.
- Add a hook – Think about what would make someone click on your show.
2. Episode Titles Matter More Than You Think
Each episode is a chance to rank in search results. Optimize titles by:
- Including relevant keywords without making them sound robotic.
- Making them click-worthy – Think of what would stop someone from scrolling.
- Keeping them short and specific – Avoid vague titles like “Episode 34: My Thoughts on Fitness.”
3. Use Show Notes & Transcriptions
Apple and Spotify scan text to understand your content. Take advantage of this by:
- Writing detailed show notes with timestamps, keywords, and links.
- Using transcriptions – More text means more chances to rank in search.
- Adding a call-to-action for engagement (subscribe, share, review).
4. Leverage Categories & Tags
Both Apple and Spotify allow you to choose categories and subcategories. Pick the most relevant ones to increase your chances of being discovered.
SEO for podcasts isn’t just about keywords—it’s about optimizing every touchpoint to attract the right listeners. Start with small changes, track what works, and refine your approach over time.
Need help growing your podcast? Stay tuned for more tips!
Ready to take action? Optimize your next episode and watch your rankings rise!
Jonny Pardoe,
Podcast Specialist,
Top 1% Podcast Host of The Self Esteem and Confidence Mindset and The Men’s Mental Health and Growth Podcast
CEO of The Self Esteem and Confidence Mindset Ltd
